iVitamin — Google Ads Performance
Account 9414523844 · Your Narrative Edge
Budget pacing — month to date vs Google ceiling
Daily spend & conversions
Campaigns
Flags & opportunities
Optimization plan & recommended changes
Reallocate budget to the engine
Brand PMax $90 → $50. Generic IV $50 → $30. IV Hydration $140 → $180. Total daily spend held flat.
Why: Feed the most efficient non-brand campaign, trim the redundant brand campaign, and cap the leak. Same total spend, more new customers.
Set a target CPA guardrail
Switched from Maximize Conversions (no cap) to Target CPA $55, tightening toward $45 over 2 to 3 weeks.
Why: It was running with no ceiling and cost per lead had climbed to $76.
De-duplicate brand (add brand exclusions to PMax)
Add a brand exclusion list to PMax so it stops bidding on the iVitamin name.
Why: PMax's top converter was a brand term Brand Search already captures far more cheaply.
Answer restore.com's encroachment
Audit their offer and landing pages, tighten ad relevance, and protect bids where we are being outranked.
Why: restore.com gained 13 to 17 points of impression share in both non-brand auctions.
Clear the PMax policy limit
Reword the health-claim copy in the policy-limited asset group.
Why: One of three asset groups is limited by policy, throttling reach.
Lean into the audience signal
Build creative around recovery and wellness (hangover relief, NAD+, mobile IV).
Why: Nightlife, Foodies, and Luxury audiences over-index.